MANIFESTO

We, sighted people all over the world, are calling for a revolution in the way we look.

We, the observers of the world, call for a new era of photography. An era in which the image’s power is not reserved only for a select few but accessible and understood by all. 

Today we are constantly surrounded by photography. Photographs have become an integral part of our daily lives, from billboards on the street to the images that scroll on the screens continually surrounding us. We take pictures of ourselves and our loved ones and share them on social media. We use them to communicate privately with friends and family on WhatsApp.

We, the viewers of the world, are calling for a change in the way we approach photography. We must recognize its importance as a tool for communication and understanding.  

Photography has the power to open our eyes to new perspectives. It can change the way we see the world and ourselves. It can open our eyes to new ways of thinking. It can challenge our preconceptions and prejudices. It can help us see the world with new and different eyes every time, considering that there will always be an inside and an outside of the frame.

We want photography that, knowing how to convey the point of view of others, helps us to better formulate our own.

We, witnesses of the world, must recognize photography’s power to shape how we see and understand.

Photography, like any technology, is not neutral. It is shaped by the systems of production that create and distribute it. These systems often sustain the status quo and strengthen oppressive power structures. 

But photography also has the power to subvert these systems and to challenge our perceptions.

We call for a rejection of the capitalist paradigm that values photographs solely as commodities to be bought and sold. Photography should not be considered a luxury or a by-product of the art market system but rather a tool everyone can use and explore.

We call for a world where the ability to produce and consume images is not limited by social class or financial means. 

We are already a society where everyone can access the tools but not the education needed to read and understand photographs.

We, the dreamers of the world, are calling for a subversion of the algorithm that is making us prisoners of ourselves, a creative subversion of the technology that shapes the way we see the world. 

We ask that we reject curated feeds and filtered reality and instead seek different perspectives that challenge our understanding of the world.

In short, we, citizens of the world, demand photography that is inclusive, fair and democratic. We call for a decolonization of photography, where the perspectives and narratives of marginalized communities have equal weight and visibility. A photography that serves not the interests of a few but the collective good. 

Together we can use photography to build a more just and sustainable world.

 

This is how photography will truly save the world.